DG Sports
The Challenge
DG Sports runs men’s, women’s, and co-ed recreational soccer leagues and needed a clear, engaging way to keep players informed while building excitement around the league.
The challenge was managing timely communication (schedules, standings, updates) while also creating engaging content that showcased the energy of the matches and the community around the league.
The Strategy
We built a content-first communication system, using social media as the league’s central hub. The strategy focused on:
- Clear, consistent posting of schedules and standings
- Visual formats that are easy for players to understand
- On-site video capture to highlight match moments
- Short-form clips designed for social engagement
The goal was to keep players informed and emotionally invested.
Services Delivered
- Social media content planning & management
- Creation and posting of league schedules
- Creation and posting of standings and updates
- On-site match videography
- Highlight clipping and short-form video editing
- Social-optimized posts for league audiences
Execution
We created and posted weekly league content across DG Sports’ social platforms, ensuring players always had access to the latest schedules, standings, and updates. Matches were filmed on-site, with key moments clipped and shared to drive engagement and showcase the competitive and social atmosphere of the league.
Content was optimized for:
- Instagram
- League community engagement
- Mobile-first viewing
Results & Impact
- Improved communication and clarity for players
- Increased engagement across league social channels
- Stronger sense of community within each league
- Created a reliable content system that scales across men’s, women’s, and co-ed programs