Cottage Springs
The Challenge
Cottage Springs wanted branded content that aligned with its relaxed, outdoor lifestyle, while authentically connecting with a golf audience. The challenge was to integrate the product naturally into golf content without disrupting the flow of play or making the videos feel like traditional ads.
The Strategy
We built the content around golf-first storytelling, capturing real moments on the course where Cottage Springs fit organically into the experience. The creative direction focused on:
- Natural product placement between shots and holes
- Authentic golf environments and reactions
- Social-first pacing designed for short-form platforms
- Content that felt native to golf culture
The product became part of the round — not the interruption.
Services Delivered
- Creative concept development
- On-course directing & shot planning
- Videography & cinematography
- Branded product integration within golf content
- Short-form video editing (Reels / TikTok)
- Platform-optimized exports
Execution
We directed, shot, and edited a series of golf-focused lifestyle videos, filmed on location during live rounds. Each video showcased Cottage Springs in a way that felt authentic to the game — featured during natural breaks, social moments, and course settings.
Content was optimized for:
- Instagram Reels
- TikTok
- Golf-focused social campaigns
Results & Impact
- Strong engagement from golf and lifestyle audiences
- Authentic brand alignment within golf culture
- High viewer retention driven by entertainment-first storytelling
- Created reusable assets for future golf-related campaigns