RBC Wealth Management

Client
Business Advisor, RBC Wealth Management
Industry
Financial Services / Wealth Management
Services
LinkedIn Content Strategy SEO-Optimized Writing Personal Brand Development
Project Type
Professional Online Identity Thought Leadership Build
A modern skyscraper with reflective glass windows towers overhead. In the foreground, a large sign displays the RBC logo in blue and gold.

The Challenge

The client, a Business Advisor at RBC Wealth Management, had little to no existing presence on LinkedIn. The challenge was to establish a credible, professional online identity that reflected her expertise, aligned with industry standards, and positioned her as a trusted advisor — without appearing promotional or sales-driven.

The initial focus was visibility and credibility, not aggressive client acquisition.

The Strategy

We approached the project as a long-term personal brand build, using LinkedIn as a thought-leadership platform. The strategy focused on:

  • SEO-optimized LinkedIn posts targeting relevant search terms
  • Educational, insight-driven content aligned with wealth management topics
  • Consistent posting to build familiarity and trust
  • Clear positioning as a business advisor, not a salesperson

The goal was to create a strong digital foundation before scaling outreach.

A vibrant cityscape of Toronto at dusk, featuring illuminated skyscrapers, the CN Tower, and the waterfront in the background under a colorful sky.

Services Delivered

  • LinkedIn personal brand strategy
  • SEO-optimized post creation
  • Content calendar planning
  • Profile positioning and optimization
  • Ongoing content refinement and consistency management

Execution

Over the past year, we built and executed a consistent LinkedIn content strategy, publishing SEO-optimized posts designed to improve discoverability and establish subject-matter credibility. Content focused on business-owner considerations, financial planning themes, and advisory insights — all written in a professional, compliant tone.

This phase was intentionally focused on brand establishment and authority building.

Results & Impact

  • Successfully established a professional LinkedIn presence from zero
  • Improved profile visibility and consistency
  • Clear positioning as a knowledgeable business advisor
  • Built a strong content foundation to support future growth initiatives